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| BlackBerry Z10 |
On this Thursday the global
smartphone maker BlackBerry announced that it had sold around 1
million BlackBerry Z10 devices during the fourth quarter
that was ended on March 2. It also declared an unexpected profit on demand for
its new touch screen device named as Z10.
The new device BlackBerry Z10 eventually holds the
key to its successful comeback in the global smartphone market.
Despite of this surprised profit on demand the net revenue remained far below
year-earlier levels.
In
the Q4 period apparently BlackBerry had shipped 6 million smartphones
worldwide. Just few days’ back BlackBerry launched Z10 in US market to
take another step to regain its lost glory in the worldwide growing smartphone
market.
The
total net income of the company in the quarter for this year was $98 million,
while it was $125 million is the previous year. The value of the company in the
stock market also suffered a loss, as for this year it was only 19 cents per
share compared to 24 cents per year in the earlier year.
It
has to be mentioned here that share value of the Ontario-based Waterloo also
fell 1.1 percent in the trading of pre-market. After the results were disclosed
its share value was closed at $14.40, which was quite poor result for the
company indeed.
BlackBerry announced that in the
first quarter it would take some serious measures to boost up the profit. It
would look forward to prepare a break-even economic results, which will be
completely based on a lower cost base, more efficient supply chain, and last
but surely not the least its highly improved hardware margins.
The road of BlackBerry will not be easy in
the Q1, as many trade analysts had already been expecting a loss of further 10
cents per share in that period of time. According to Thomson Reuters a large
portion of trade analysts are seeing further decline for the smartphone makers
in the coming time.
There was a time when BlackBerry used to
dominate the worldwide smartphone market, but in the past few years it lost its
coveted position to the Apple Inc. and Samsung. The company has already taken some measures to reclaim its
lost glory. It had named itself to BlackBerry to give it more brand value.
On February 25 BlackBerry 10 hit the Indian Market, and it had done some fine businesses there according to
some analysts. Overall the quarterly revenue of the company fell to $2.68 billion from
$4.2 billion of the previous year.
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