After a long wait, it’s all final now that the global Smartphone maker
BlackBerry will launch its brand new device, which is named as BlackBerry 10 on
25th of February in the Indian Market. It is expected that it’ll
create a craze among the people of India.
On
January 30 of this year BlackBerry launched its brand new operating system
along with two brand new BlackBerry 10-powered devices- Z10 and Q10 globally.
Obviously these two devices are powered by the new platform. At that launch
ceremony BlackBerry maker Research In Motion (RIM) renamed itself to BlackBerry to set a new trend in the Smartphone market.
The main focus of them is to compete with android and iPhone in the global
market, which is once dominated by the BlackBerry itself.
The
Canada based company has sent an invitation to the Indian media saying that it will
introduce BlackBerry 10 at an event, which will be held in Mumbai. It has to be
mentioned here that the pricing details of the said phone were still not
available. It seems the company is trying to create a mere curiosity about the
product before its launch in the Indian market, which is good in deed.
We
all already know that BlackBerry is looking to turn around its fortunes with
the new launch. It wants to bring back its golden days when it used to dominate
the Smartphone market across the globe, which is now taken by Samsung and
Apple.
BlackBerry
is the company which pioneered email on the go feature for the mobile users.
Now they are on a mission of undertaking a “journey of transformation of
business and brand”. A nice concept, a well reputed firm and a talented
professional team, these three factors are combining up in this BlackBerry 10
devices, so it should be good.
Z 10 and Q10 have to compete with Apple’s
iPhone 5 and other smart phones that are mainly based on Google’s android,
which are already very much popular across the world. So the road of BB10 will
not be cake walk for sure, even it will be hard battle to survive in this
highly competitive market. “Survival of the fittest” concept is applicable here
also.
The
last few years were horrible for the BlackBerry, as its stocks had seen the
worst possible scenario in this time region. In January 2010 its stock value
was $61 a piece, but it had fallen to a huge margin, which was close to 72
percent to $17.54 on January 25, 2012. Sadly that’s not all, the worst part was
in September 2012 it had declined to as low as $6.30.
In
the time period of July-September 2012, RIM's had a market share of 5.3 per
cent only, where in the same time period Android smart phones had a market
share of 72.4 per cent, while Apple's iOS market share stood at 13.9 per cent.
The record proved that BlackBerry phones were outclassed by the other devices
in a huge manner, and that was reason of the fall back of the value of its
shares.
But
India was, is and will be (hope so) always a preferable market for the
BlackBerry, as it has a huge fan base in India, especially among youth.
According to a research, which was conducted be CyberMedia, during January-June
2012 period, RIM's market share in Indian smart phone market stood at a stead
12.1%, which was far better than its global market share percentage.
The new device of BlackBerry has many key features like super fast
browsing and smart cameras. Unlike the previous BlackBerry models it enters the
market primed with a large app library including the video calling services
such as Skype and popular games like Angry Bird. Even one of the BB10 devices
is coming with the full touch screen support.
BlackBerry has
also introduced “BlackBerry Balance”, which will allow its users to separate
professional data and applications from music, photographs and other personal
items. This is one of the main key features, which is expected to attract the
Smartphone users towards it.
It has to be mentioned here that BlackBerry 10 was first launched in
United Kingdom. Earlier this month only it launched on various countries like
Canada, UAE and United States of America.
<<<<<Update>>>>>
Now you can have
the BlackBerry Z10 from Here.
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