Galaxy S4 in India |
Yesterday Samsung India announced that very soon it will start
manufacturing its newly-launched high end smartphone device Galaxy S4 in India. Currently Samsung is the leading
smartphone making company in the Indian market in matter of overall profits.
Mr. Vineet Taneja, who is the active Country Head of Samsung Mobile and
Digital Imaging, was talking to the reporters in a recent press meet."We are planning to start manufacturing of S4 soon at our
Noida facility," he
said at the meet.
However Mr. Taneja declined to share any estimated time frame by when
the production of the device will likely to start. It has to be added here that
currently the Noida facility is manufacturing around 35-40 million devices per
year, including various high end smartphones like Galaxy S3.
Samsung launched its Galaxy S4 in India
on 26th April of this year, and currently the company is importing
these S4 devices from South Korea.
Galaxy S4 has able to create a serious buzz in the smartphone market, and it is already in high demand. Sensing
this huge demand for Galaxy S4, which eventually has been rising day by day,
the Korean company is now all set to increase the high-end smartphone market
size in countries like India. As a matter of fact this market (high end
smartphone) is currently contributing around 10-12 per cent of the overall
smartphone market, so it definitely can’t be ignored for sure.
The new Galaxy S4 has some amazing features like 'gesture-control' technology. It also has 2 mega pixel front and 13 mega
pixel rear camera, a five-inch full HD super AMOLED touchscreen, and many other
superb facilities. It also supports 3G and Wi-Fi networks.
Samsung is very much keen on maintaining its lead in the Indian smartphone
market over the rival
companies like Apple, BlackBerry and Nokia,
which are continuously putting pressure on it. As a result of that the current
market leader Samsung has decided to add a few new software features in its new
devices.
According to IDC, which is a well-known research firm, the overall
mobile phone market in India is growing at 16 per cent year-on-year, and it
basically reached around 218 million units in 2012, that is quite huge indeed.
It has to be mentioned here that of this about 16.3 million units were
smartphones only, and surprisingly the smartphone category had seen a growth of about huge 48
per cent. IDC added that Samsung was the proud leader in the 5-inch plus screen
size and quad core devices.
Now days owning a smartphone have become relatively easier than before
with the introduction of some easy EMI and cash back schemes, which were
launched by the leading smartphone making companies. In fact the demand for
smartphones is very much likely to be around 34-36 million devices by the end
of this year only.
In 2012 Samsung had sold 215.8 million units of smartphones, and thus it
had 30.3 per cent share of the global smartphone market. Apple, which is
the second best in this category, had a market share of 19.1 per cent with
sales of 135.9 million units, IDC concluded.
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