By 2015 Indian Toy Market To Reach 13K Crore

             The size of India’s toy industry may touch whooping Rs 13,000 crore by the year 2015 compared to Rs 7,500 crore at present, on account of increasing consumerism and a fast growing population, according to the ASSOCHAM.

               According to the ASSOCHAM Report, the toy market industry is growing at a compounded annual growth rate (CAGR) of about 20 percent, which is pretty high indeed.

               According to the ASSOCHAM Secretary General, D.S. Rawat, the Indian toy industry caters to about 4 crore kids in the age group of 12 years across the whole country. But domestically manufactures toys account for only 15 percent of the market and rest of the markets is flooded with imported toys from countries like China, Malaysia, Korea, the UK and the USA.

           According to a recent study, the domestic toy industry is highly fragmented, unorganized and is predominantly dominated by micro, small and medium-scale manufactures.