Tuesday 25 September 2012

Axis Bank is likely to merge with Enam






                   Approximately two years ago Axis Bank Chief Shikha Sharma announced that the lender would acquire Enam Securities very soon. After nearly two years or so it is likely to happen, as the deal has entered into the last lap. Only a final court approval is required, which is expected any time now. 

               According to the plan of this merger, once the court approval is in place, the name Enam Securities will be renamed. The new name will be Axis Capital.

                   It has to be mentioned here that Enam eventually offers institutional broking, merchant banking, and wealth management services through a distribution network. IT will complement Axis Bank’s own retail broking and distribution services offered through its arm Axis Direct.

                   Axis Bank is doing very well in terms of business for the last few years, and this merger will surely be the cherry on the cake. It is a very good decision in deed, as it will hugely profitable. Now the common people are well-aware with the online broking and trading, and this market is gradually increasing, and the rate of increasing is subsequently high. We can easily tell that Axis Bank’s business strategy is in the right direction for sure.

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