Growing digitization, media consumption and
improving demographics will drive up the revenue of the domestic media and entertainment
(M & E) industry to over USD 25 Billion by 2015 from USD 16.3 Billion in
2010, according to Ernst & Young India Report.
The E&Y Report, “Spotlight on India’s
entertainment economy” released said a surge in mass broadband adoption is
expected (with the launch of 3G and 4G Services) soon.
“By 2015, 90 percent of the projected 187
million broadband subscribers will access the Net through wireless devices,
giving global M&E companies with exciting opportunities to develop anytime,
anywhere content, according to the report. The Domestic M&E Industry has
been, and will continue to be, one of the biggest beneficiaries of the
favorable demographics,” according to Ernst & Young India Media &
Entertainment Leader for Europe, Middle East, India and Africa, Farokh Balsara.
Having one of the world’s
youngest populations, high volumes of content consumption, a favorable
regulatory framework and growing digital adoption, makes India an attractive
investment destination for global media and entertainment companies.
According to report, the
growth of the US and Western European Companies are linked to India and other
emerging markets. The country has over 600 Television Channels, 100 Million
pay-television households, 70,000 newspapers and produces over 1,000 films annually.
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